Tekereza ibi: umukiriya ushobora kuba arimo kureba kuri Instagram cyangwa ahagaze mu iduka ry'impano rya butike. Babona amahitamo abiri ya kawa.

Ihitamo A ni agafuka k'ifeza gasanzwe gafite agapapuro gafite agapapuro gatose imbere. Ihitamo B ni agafuka k'amabara meza cyane gafite amashusho yihariye, amabwiriza asobanutse yo guteka, n'ikirango cy'ikirango kigaragara.

Ni iyihe bazagura? Ikirenzeho, ni iyihe bazibuka?

Ku bacuruzi b’ikawa badasanzwe, ikawa iri mu gikapu ni igikorwa cy’ubuhanzi. Ariko kugira ngo iki gikorwa cy’ubuhanzi kigurishwe neza, ipaki igomba no kuba ijyanye n’ubwiza bwa kawa ubwayo. Nubwo gukoresha ipaki rusange "isanzwe" ari uburyo buhendutse bwo gutangira, ku bigo byinshi bikura, guhindura ukajya mu ipaki ya kawa ikozwe mu buryo bwihariye ni cyo kintu cy’ingenzi.

Dore impamvu eshanu zituma gushora imari mu gupakira ibicuruzwa byihariye ari imwe mu ngamba nziza zo kwamamaza ushobora gukora muri uyu mwaka.

1. Birahagije kugira ngo bigaragaze igiciro cyabyo kiri hejuru.
Hari isano mu mitekerereze hagati y'uburemere, imiterere, n'imiterere y'ibipfunyika hamwe n'agaciro kabyo.

Niba ugurisha ibishyimbo bya kawa bya Geisha bifite amanota menshi cyangwa ibishyimbo bya kawa byokeje byitondewe, kubishyira mu gikapu cyoroshye kandi gisanzwe ni nko kubwira abakiriya uti “Iki ni igicuruzwa gisanzwe.”

Gucapa ibintu ku giti cyawe—byaba gucapa gravure kugira ngo bikoreshwe mu buryo bunini cyangwa gucapa mu buryo bw'ikoranabuhanga kugira ngo bikoreshwe mu buryo buciriritse—bigaragaza ubwitange bwawe. Bibwira abakiriya ko uha agaciro buri kantu kose. Iyo gupakira ibintu bisa neza kandi by’umwuga, abakiriya ntibakunze kwibaza igiciro.

2. "Intego ya Instagram" (Kwamamaza ku buntu)
Tuba mu isi igaragara. Abakunzi ba kawa bakunda gusangiza abandi imihango yabo ya mugitondo ku mbuga nkoranyambaga.

Ntawe uzafata ifoto y'isakoshi isanzwe y'ifeza. Ariko se bite ku isakoshi ya epoxy resin yakozwe neza? Izashyirwa iruhande rw'indobo z'indabyo, ifotorwe, ikoherezwe ku nkuru ya Instagram, kandi ishyirweho ikimenyetso kirimo konti yawe.

Igihe cyose umukiriya ashyize ifoto y'isakoshi yawe ku mbuga nkoranyambaga, ni nko kubona amatangazo ku buntu ku mbuga nkoranyambaga ze. Paki yawe ni icyapa cyawe; ntukireke gisigaye ubusa.

3. Gukoresha "ubutaka butimukanwa" mu burezi
Nubwo imifuka y'ikawa itonyanga ari mito, itanga ubuso bw'agaciro.

Ukoresheje imizingo ya firime cyangwa imifuka yo gupakira yacapwe mu buryo bwihariye, ntugomba gucapa ikirango cyawe gusa. Ushobora kandi gukoresha inyuma y'ipakira kugira ngo ukemure imwe mu mbogamizi zikomeye zibangamira kwinjira: urujijo mu gihe cyo guteka inzoga.

Koresha aka gace kugirango ucape igishushanyo cyoroheje cy'intambwe eshatu: gukamura, kumanika, gusuka. Ongeraho amakuru y'inkomoko, inyandiko zo kuryoha (nk'"ubururu na jasmine"), cyangwa kode ya QR yerekana videwo y'umuntu uteka. Muri ubu buryo, uburambe bworoshye bwo kunywa ikawa buhinduka urugendo rwo kwigira.

4. Kugera ku tandukaniro mu "nyanja y'ifeza"
Ukinjira mu cyumba cya hoteli cyangwa mu cyumba cyo kuruhukiramo cy’ikigo, akenshi ubona agaseke k’imifuka isanzwe ikoreshwa mu gutonyanga. Yose asa kimwe.

Gupakira byakozwe ku giti cyawe bihindura iyi gahunda. Ukoresheje amabara y'ikirango cyawe, inyuguti zidasanzwe, cyangwa ibikoresho bitandukanye (nk'ibara ryoroheje rikozwe ku matte), ushobora kwemeza ko abakiriya bazahitamo ibicuruzwa byawe igihe bazaba babonye ibindi bintu. Ibi bifasha kubaka ubudahemuka mu buryo butari bwo. Ubutaha igihe bazaba bashaka ikawa, ntibazashaka "ikawa" gusa, ahubwo bazashaka "isakoshi y'ubururu" cyangwa "isakoshi ifite ibara ry'ingwe."

5. Icyizere n'umutekano
Iki ni ikibazo cya tekiniki, ariko ni ingenzi cyane ku kugurisha B2B.

Niba ushaka ko amasakoshi yawe ya IV agurishwa mu maduka manini cyangwa mu maduka acuruza ibiribwa bigezweho, akenshi amapaki asanzwe atera kwibaza niba yujuje ibisabwa.

Gupakira byacapwe mu buryo bw'umwuga birimo amakuru y'ingenzi y'amategeko—inomero y'ibicuruzwa, itariki byakoreweho, barcode, n'amakuru y'uwabikoze—kandi byashyizwe mu buryo bw'ubuhanga mu gushushanya. Ibi byereka abaguzi ko uri ubucuruzi bwemewe kandi bwujuje ibisabwa mu bijyanye n'umutekano w'ibiribwa, atari umuntu upakira ibishyimbo muri gareji gusa.

Uburyo bwo gutangira (byoroshye kurusha uko ubitekereza)
Abatetsi benshi ntibashaka gutanga ama-oda yihariye kubera ko bahangayikishijwe no kuzuza umubare ntarengwa w’ama-oda (MOQ).

Bemeza ko bagomba gutumiza imifuka 500.000 kugira ngo babone igiciro cyagabanijwe.

TonchantYakemuye iki kibazo. Dusobanukiwe n'ibyo abakora imigati bakeneye mu buryo bugenda buhinduka. Dutanga ibisubizo byoroshye kandi byacapwe ku buryo bwihariye, ndetse n'amasakoshi yo gupakira yakozwe mbere, ku bakoresha imashini zipakira zikoresha ikoranabuhanga.

Ese ukeneye umurongo wuzuye w'ibicuruzwa? Dushobora kugufasha gushushanya amakarito y'urufunguzo, imifuka y'imbere, n'udusanduku two gupakira two hanze kugira ngo ukore umwirondoro umwe w'amashusho.

Ukeneye ubufasha mu gushushanya? Itsinda ryacu risobanukiwe neza ingano y'udupfunyika tw'umufuka dutonyanga n' "ahantu hatekanye" kugira ngo ikirango cyawe kidacibwa.

Reka gukurikira imbaga y'abantu. Ikawa yawe ni umwihariko, kandi n'ibipfunyika byawe ni umwihariko.

Vugana na Tonchant uyu munsi kugira ngo urebe urutonde rw'imishinga yacu yo gucapa ku giti cyawe kandi ubone ibiciro by'ikirango cyawe.